Mid-Century Ads (Hardcover)

Mid-Century Ads Cover Image
By Steven Heller, Jim Heimann (Editor)
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Description


Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

About the series

Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe

About the Author


About the editor:

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.
Product Details
ISBN: 9783836556323
ISBN-10: 3836556324
Publisher: Taschen
Publication Date: April 9th, 2015
Pages: 720
Language: English