Graphic Design School: The Principles and Practice of Graphic Design (Paperback)

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Description


From understanding graphic design fundamentals, to developing original concepts, to creating finished designs--Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

About the Author


ABBIE VICKRESS (London, UK) lectures on Graphic Communication at Central Saint Martins, University of the Arts in London. She is also a freelance graphic designer. Abbie specializes in socially and politically engaged research and topics using a range of graphic mediums including print and eBooks, websites, social media, film exhibitions and conferences. SANDRA STEWART (Philadelphia, PA) is the Associate Dean for Academics at Drexel University's Westphal College of Media & Arts Design. DAVID DABNER (London, UK) taught at the renowned London College of Printing and served as course director for the UK's Higher National Diploma in Typographic Design.
Product Details
ISBN: 9781119647119
ISBN-10: 1119647118
Publisher: Wiley
Publication Date: February 5th, 2020
Pages: 208
Language: English